Without a doubt, influencer marketing (IM) is one of the most fast-paced, chaotic and generally confusing marketing tools out there.

First of all, it seems simple…get influencers to talk about your brand, product or services…then sit back and reap the benefits…

But scratch that surface and all the complexities of the tool come tumbling out…

Which platforms should I be targeting? How do I get influencers to reply to my emails? Should I be paying influencers? What are big businesses doing that I should be aware of? How do I stop getting ripped off by dubious fake-influencer? How is the industry changing? Are there any threats to how I do things?

The list goes on. It can seem futile.

However, we are in luck. There is a wealth of information out there to help you learn and understand best practices and current trends. From insight data through to simple how-to guides, you can find it all online…if you know where to look.

In this article we run through some of our favourite IM blogs, saving you time in sorting the wheat from the chaff…so, let’s begin…

 

Owain Williams

 ojawilliams influencer marketing blog

The bias is strong with this one…but also worth it.

Make It Mana founder Owain Williams is a well-known blogger and general expert specialising in everything influencer marketing.

His personal blog ojawilliams.com is a go-to for anyone who wants to learn about key issues and trends in the industry. He takes a no-bull and practical approach to IM and lends little time to the pointless frills that come with it, therefore expect to find what you need quickly.

The site also hosts a number of helpful resources including free eBooks, influencer marketing workbooks and a helpful influencer marketing software directory. 

What to expect

  • Straight talking influencer and digital marketing chat
  • Helpful resources
  • Occasional bad language
  • Comedic value and expert GIF usage.

Most noteworthy content

How to spot fake influencers that are full of sh*t

What if the influencer marketing bubble bursts?

 

Scott Guthrie

 Scott Guthrie influencer marketing blog

Scott is an award-winning IM blogger and all-around knowledgeable influencer marketing professional.

His blog on sabguthrie.info taps into the latest trends and big news related to the influencer marketing space. His detailed insights are focused towards providing facts of the matter and therefore are a great source for widely unbiased and independent content.

Scott’s blog was also ranked in as a UK Top 10 PR blog by Vuelio, which is a testament to his area knowledge and expert writing skills.

What to expect

  • Current topics in influencer marketing
  • Award-winning content
  • A general dislike for ‘influencer advertising’.

Most noteworthy content

Give us influencer marketing not influencer advertising

Influencer marketing image manipulation: Rimmel ad axed

 

Onalytica

 onalytica influencer marketing blog

Onalytica are a leading IM discovery and relationship management software provider.

But they aren’t all business, their website also holds one of the most insightful influencer marketing blogs on the internet. With a major focus on educating their customers and others in the industry, Onalytica apply their industry knowledge and insight to their content.

What to expect

  • Deep insight into industry topics
  • Helpful how-to guides to all elements of the influencer marketing process
  • Industry-leading white papers on influencer relationship management.

Most noteworthy content

WEEDING OUT INFLUENCERS WHO BUY FAKE FOLLOWERS – WHAT NEEDS TO HAPPEN NEXT?

HOW TO GUARANTEE CONTENT SHARES FROM INFLUENCERS

WHITE PAPER: DEFINITIVE PRACTICAL GUIDE TO INFLUENCER RELATIONSHIP MANAGEMENT(co-written by Make It Mana founder Owain Williams)

 

Tom Augenthaler

 Tom influencer marketing blog

Tom is an expert influencer marketing consultant based in the USA. Due to his public relation experience with businesses like HP, Tom knows what he talking about, especially when it comes to influencers in the tech space.

His website and blog theinfluencemarketer.com is a go-to for businesses seeking easy to understand, practical and applicable advice on leveraging influencers to their benefit. He also hosts masterclasses and courses on site, providing access to top knowledge without the consultancy price tag.

What to expect

  • Advice on influencer marketing that can easily be applied
  • A fun and personable writing style
  • Data backed facts and figures.

Most noteworthy content

How To Choose Quality Influencers Every Time (And Not Lose Money)

The 10 Commandments of Influencer Marketing

  

Traackr

Traackr influencer marketing blog

 

A leader in the development of influencer discovery, management and analytics software. Traackr help businesses to get more out of influencer relationships.

The blog section of their website provides a fascinating insight into all aspects of influencer marketing. The thing we love most about the Traackr blog is their talent for collating insight from some of the best influencer marketing professionals out there.

In fact, recent articles feature interviews with Scott Guthrie, mentioned earlier in this list.

Expert in-blog linking if we do say so ourselves!

What to expect 

  • Attention-grabbing blog titles
  • Deep insight calling on their extensive knowledge and experience
  • How to guides, interviews with industry leaders and success stories.

Most noteworthy content

Assemble your own Avengers to win the influencer marketing Infinity War

[Interview] How to Get Inside the Mind of a Blogger with Andy Crestodina

 

InfluencerDB

InfluencerDB influencer marketing blog 

InfluencerDB is the influencer marketing platform used by some of the biggest brands in the world including Zalando, Asics and Casio.

A platform built with the power of Instagram native influencers in mind, InfluencerDB’s blog, therefore, lends itself primarily to the education of B2C brands. By offering hands-on, practical advice on everything from crisis management to busting influencer marketing myths, you are guaranteed a good read.

What to expect

  • Specific advice for B2C brands
  • Leading combination advice on practical short-term results and building longer-term relations with influencers
  • Content on influencer identification, strategy, management and analysis of influencer marketing campaigns.

Most noteworthy content

INFLUENCER RELATIONS – THE WAY TO GO IN 2018? 

WHY THESE 6 DELIGHTFUL INSTAGRAM INFLUENCER TACTICS WIN FOLLOWERS’ HEARTS

 

 

Following these blogs is going to help you get the most out of your influencer campaigns. Most importantly, getting a varied input from bloggers, thought leaders and solution providers will let you absorb all key sources of information and make your own decisions about how influencer marketing can benefit your business.

Check out some of the ‘most noteworthy content’ we suggest in this post as a way to get to grips with these great sources of content.

You should always consider the applicability of advice to your very individual business situation. There is no one size fits all, that is why businesses like Make It Mana work to help you tailor your campaigns, helping you get the best results, both in terms of short-term wins and maintaining long-term relationships with influencers.