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6 OF THE BEST INFLUENCER MARKETING BLOGS

By | Influencer Marketing

Without a doubt, influencer marketing (IM) is one of the most fast-paced, chaotic and generally confusing marketing tools out there.

First of all, it seems simple…get influencers to talk about your brand, product or services…then sit back and reap the benefits…

But scratch that surface and all the complexities of the tool come tumbling out…

Which platforms should I be targeting? How do I get influencers to reply to my emails? Should I be paying influencers? What are big businesses doing that I should be aware of? How do I stop getting ripped off by dubious fake-influencer? How is the industry changing? Are there any threats to how I do things?

The list goes on. It can seem futile.

However, we are in luck. There is a wealth of information out there to help you learn and understand best practices and current trends. From insight data through to simple how-to guides, you can find it all online…if you know where to look.

In this article we run through some of our favourite IM blogs, saving you time in sorting the wheat from the chaff…so, let’s begin…

 

Owain Williams

 ojawilliams influencer marketing blog

The bias is strong with this one…but also worth it.

Make It Mana founder Owain Williams is a well-known blogger and general expert specialising in everything influencer marketing.

His personal blog ojawilliams.com is a go-to for anyone who wants to learn about key issues and trends in the industry. He takes a no-bull and practical approach to IM and lends little time to the pointless frills that come with it, therefore expect to find what you need quickly.

The site also hosts a number of helpful resources including free eBooks, influencer marketing workbooks and a helpful influencer marketing software directory. 

What to expect

  • Straight talking influencer and digital marketing chat
  • Helpful resources
  • Occasional bad language
  • Comedic value and expert GIF usage.

Most noteworthy content

How to spot fake influencers that are full of sh*t

What if the influencer marketing bubble bursts?

 

Scott Guthrie

 Scott Guthrie influencer marketing blog

Scott is an award-winning IM blogger and all-around knowledgeable influencer marketing professional.

His blog on sabguthrie.info taps into the latest trends and big news related to the influencer marketing space. His detailed insights are focused towards providing facts of the matter and therefore are a great source for widely unbiased and independent content.

Scott’s blog was also ranked in as a UK Top 10 PR blog by Vuelio, which is a testament to his area knowledge and expert writing skills.

What to expect

  • Current topics in influencer marketing
  • Award-winning content
  • A general dislike for ‘influencer advertising’.

Most noteworthy content

Give us influencer marketing not influencer advertising

Influencer marketing image manipulation: Rimmel ad axed

 

Onalytica

 onalytica influencer marketing blog

Onalytica are a leading IM discovery and relationship management software provider.

But they aren’t all business, their website also holds one of the most insightful influencer marketing blogs on the internet. With a major focus on educating their customers and others in the industry, Onalytica apply their industry knowledge and insight to their content.

What to expect

  • Deep insight into industry topics
  • Helpful how-to guides to all elements of the influencer marketing process
  • Industry-leading white papers on influencer relationship management.

Most noteworthy content

WEEDING OUT INFLUENCERS WHO BUY FAKE FOLLOWERS – WHAT NEEDS TO HAPPEN NEXT?

HOW TO GUARANTEE CONTENT SHARES FROM INFLUENCERS

WHITE PAPER: DEFINITIVE PRACTICAL GUIDE TO INFLUENCER RELATIONSHIP MANAGEMENT(co-written by Make It Mana founder Owain Williams)

 

Tom Augenthaler

 Tom influencer marketing blog

Tom is an expert influencer marketing consultant based in the USA. Due to his public relation experience with businesses like HP, Tom knows what he talking about, especially when it comes to influencers in the tech space.

His website and blog theinfluencemarketer.com is a go-to for businesses seeking easy to understand, practical and applicable advice on leveraging influencers to their benefit. He also hosts masterclasses and courses on site, providing access to top knowledge without the consultancy price tag.

What to expect

  • Advice on influencer marketing that can easily be applied
  • A fun and personable writing style
  • Data backed facts and figures.

Most noteworthy content

How To Choose Quality Influencers Every Time (And Not Lose Money)

The 10 Commandments of Influencer Marketing

  

Traackr

Traackr influencer marketing blog

 

A leader in the development of influencer discovery, management and analytics software. Traackr help businesses to get more out of influencer relationships.

The blog section of their website provides a fascinating insight into all aspects of influencer marketing. The thing we love most about the Traackr blog is their talent for collating insight from some of the best influencer marketing professionals out there.

In fact, recent articles feature interviews with Scott Guthrie, mentioned earlier in this list.

Expert in-blog linking if we do say so ourselves!

What to expect 

  • Attention-grabbing blog titles
  • Deep insight calling on their extensive knowledge and experience
  • How to guides, interviews with industry leaders and success stories.

Most noteworthy content

Assemble your own Avengers to win the influencer marketing Infinity War

[Interview] How to Get Inside the Mind of a Blogger with Andy Crestodina

 

InfluencerDB

InfluencerDB influencer marketing blog 

InfluencerDB is the influencer marketing platform used by some of the biggest brands in the world including Zalando, Asics and Casio.

A platform built with the power of Instagram native influencers in mind, InfluencerDB’s blog, therefore, lends itself primarily to the education of B2C brands. By offering hands-on, practical advice on everything from crisis management to busting influencer marketing myths, you are guaranteed a good read.

What to expect

  • Specific advice for B2C brands
  • Leading combination advice on practical short-term results and building longer-term relations with influencers
  • Content on influencer identification, strategy, management and analysis of influencer marketing campaigns.

Most noteworthy content

INFLUENCER RELATIONS – THE WAY TO GO IN 2018? 

WHY THESE 6 DELIGHTFUL INSTAGRAM INFLUENCER TACTICS WIN FOLLOWERS’ HEARTS

 

 

Following these blogs is going to help you get the most out of your influencer campaigns. Most importantly, getting a varied input from bloggers, thought leaders and solution providers will let you absorb all key sources of information and make your own decisions about how influencer marketing can benefit your business.

Check out some of the ‘most noteworthy content’ we suggest in this post as a way to get to grips with these great sources of content.

You should always consider the applicability of advice to your very individual business situation. There is no one size fits all, that is why businesses like Make It Mana work to help you tailor your campaigns, helping you get the best results, both in terms of short-term wins and maintaining long-term relationships with influencers.

 

4 BENEFITS OF INSTAGRAM FOR BUSINESS (+FREE EBOOK)

By | Social Media

For many businesses, Instagram for business is a social media game-changer.

The platform is super-geared towards helping businesses, especially those selling beautiful and photogenic products to boost their engagement massively and become more discoverable amongst their target audience.

Many businesses see the potential of Instagram for business and jump on the bandwagon in a flash. In fact, Instagram suggests that there are over 25 million businesses using Instagram to promote their brand, products and services.

Instagram for Business

But just ‘having’ an Instagram for your business doesn’t mean that any benefit will be seen. In fact, where accounts are unkept and poorly used it could have a negative impact on your brand image.

Getting the most out of the platform is an art that takes some time and creative prowess to master. However, Instagram super-stardom cannot be achieved without getting the fundamentals right.

Business Benefits

Getting it right can bring a huge number of benefits to your brand, including:

1. Increased Engagement

Instagram offers a platform for businesses to communicate with their fans, followers and customers. Unlike traditional media, where brands broadcast their messages, social has opened a channel where brands can listen to, learn from and engage with their audience.

2. Building Consumer Trust

A brand telling you that they are the best thing since sliced bread just doesn’t cut it anymore!

Instagram allows your customers to tell your other customers why your business is so great.

3. Increase Website Traffic

Many marketers get frustrated by the fact that you cannot add followable links to posts on Instagram.

However, this does mean that the one link you can include on your profile has a large amount of clout. Use it carefully and strategically and it can bring a lot of traffic to your website.

4. Brand Exposure

Due to having over 800 million users, Instagram opens your brand up to a potentially huge new market. If you can impress and engage them with your content, there is no limit to how many of those you can turn into paying customers.

Free: Instagram Playbook

Our founder, Owain Williams, has put together this free playbook for those that want to get their Instagram fundamentals on point.

 

[CLICK HERE TO DOWNLOAD THE INSTAGRAM PLAYBOOK FOR FREE]

 

instagram for business support contact

 

#GTTP: WHY YOU NEED A BUSINESS INSTAGRAM ACCOUNT RIGHT NOW

By | Get To The Point, Social Media

At Make It Mana we LOVE writing content…which, considering we are social, influencer and content marketing agency is pretty good news!

But we also appreciate that many of our readers are super busy business owners and marketers that don’t always have time to read our deepest thoughts. Often, they want short, sharp and to the point content which they can act on quickly to make a difference and grow their business.

That is why we write our Get To The Point ‘GTTP’ series of blog posts. To give you the good stuff, with less of the fluff. We say ‘up yours’ to current SEO best practices of ‘longer, more detailed’ content in favour of giving you the best stuff quickly.

In this article, we take a look at why a business should make the switch from a standard Instagram account to the Instagram business account.

POINT 1: Analytics

Numbers, numbers, numbers….seems to be all these ruddy marketers go on about (sorry about that).

But actually, data is really useful in helping you understand how your customers are interacting with your brand and lets you make moves to improve your content to cater better to their needs.

Using a business account on Instagram allows you to get these insights right from your account without having to pay for an expensive third-party software.

 

The data they provide includes:

  • Trends in follower count and reach for your account
  • Actions taken on your page by day
  • Discovery of your page (reach and impressions) by day
  • Information on your followers incl. % male/female, breakdown by age range, top locations and when they are active during and week and day
  • Data on your top performing posts, stories and promotions

POINT 2: Paid Reach

Using an Instagram business account also allows you to create promotions and boost your posts.

Although there is a whole world of complex social media advertising with audience targeting, A/B testing and creative tweaking, the Instagram business accounts lets you boost your content quickly and easily in app.

 

Simply select a post to boost, select your goal, choose an action, pick an audience and a budget and away you go.

POINT 3: Credibility

Probably the most overlooked benefit of having an Instagram business account is the fact that it adds a huge amount of credibility to your brand. Simply by showing you have established a Facebook page (which you need to create an Instagram page) and that you have taken the time to set up a business page will add a level of credibility to your page that is missing for a normal account.

POINT 4: Promote Actions

One of the top benefits of using a business Instagram account is that it unlocks the ability to add action buttons to your profile which you can turn into lead generating tools. These include being able to add an email address, phone number and directions to your office/store. Using these will give visitors a clear option to get in touch with you when they have explored your content.

 

 

In this GTTP guide, we covered off exactly why you need to be using a business Instagram account to boost your credibility, take actions based on account analytics, increase the reach and engagement of your top performing posts and promote key actions to get visitors to get in touch with you. So go on…do it.

If you need any help with your Instagram marketing or have any questions, drop us a note @ hello@makeitmana.com

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ABOUT #GTTP

The Get To The Point (GTTP) blogs are a series of posts written by Make It Mana for busy marketers and business owners that want to grow and leverage the best tools without wasting time reading reading pages and pages of content. We aim to make each guide 500 words or less (although on occasion we go slightly over).

The aim is to really help the businesses that come to our blog, so if you have any questions shoot them over to hello@makeitmana.com