WhatsApp, the messaging giant owned by Facebook made a pretty significant announcement recently. With many businesses already using the platform to reach and engage their audience, the company are rolling out the WhatsApp Business app. This new tool is focused specifically on helping businesses grow their mobile marketing efforts.
To many, using WhatsApp is just another thing to think about when marketing your business. But the tool has more power than you might think. It often facilitates the spread of viral marketing campaigns.
For example, did you know that WhatsApp:
- Has an average open rate of 98% – this is pretty impressive, even before you compare it to the measly open and engagement rates of some other forms of marketing
- Average Click Through Rates (CTR) are 30%
- It is also the second biggest social platform based on user numbers, bested only by their owners, Facebook.
So, arguably this announcement has created a big opportunity for early(ish) adopters of the tool to benefit hugely. The new WhatsApp Business app platform promises to help businesses both promote themselves whilst simultaneously streamlining communications.
WhatsApp Business App Profile
One new feature on the app is the ability to build a profile to represent your business. This will allow you to publish key information including your business address, a business bio/description, email address/contact information and a link to your website.
Inevitably, as your business grows and your customer base take up WhatsApp as a seamless way to communicate with you, dealing with enquires will become a more and more time-consuming task.
To remedy this, the new WhatsApp Business app tool will allow you to automate messages. As well as save common answers to enquires for rapid replies.
Much like a good CRM. The WhatsApp Business app will also allow you to add labels to contacts. This will help you keep on top of contacts and their stage in the customer journey.
With Facebook’s latest focus on rolling out e-commerce features on Instagram, we predict that in-app purchases may be a natural development for the WhatsApp Business app. Seamlessly combining business to customer communications with opportunities to purchase directly is likely to see this new tool become a key part of many marketing strategies in the coming years.