We were approached to apply our expertise in male grooming marketing to help leading ethical, luxury skincare brand Dr Jackson to create written blog content which would appeal to their male audience.
We sat down with the team at Dr Jackson to discuss how we could help them reach a male audience with their quality, unisex skincare products. During this time we agreed that exposure and education are the key factors of success in this space.
Taking this into consideration, we then delivered a content plan that helped take would help educate their male audience on the benefits and appeal of using natural, luxurious skincare products.
Over time we delivered well-researched, search engine optimised content that was published on their website. We also delivered the relevant social media content to promote the blog posts to the relevant audience.
With this project focusing primarily on the development of the brand in appealing to a male audience, no strict KPIs were set.
The customer was very happy with the quality of the content and gave great feedback.
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