Sofitel Luxury Hotel: Influencer Marketing

We worked with Sofitel and their agency partner to launch an exciting new London based hotel. This involved setting the strategy, identify influencers and undertaking outreach on their behalf.

OVERVIEW

We worked with MGallery by Sofitel and their agency partner to develop and execute an influencer marketing strategy for the launch of a new luxury hotel based in Leicester Square, London.

We delivered:

  • A comprehensive strategy that focused on ongoing relationships and authenticity
  • Undertook the initial outreach campaign, building a full pipeline of interested influencers
  • Onboarding a number of influencers
  • Negotiating value-based collaborations

BRIEF

We were approached by MGallery by Sofitel’s agency partner to act as their influencer marketing expert. They asked us to work with them on an educational basis, highlighting the best way to execute on influencer marketing. We were also asked to develop and execute on an influencer marketing strategy for the launch of a new hotel based in Leicester Square, London.

SOLUTION

We worked with the agency partner on an educational basis, walking them through every aspect of influencer marketing from early goal setting through to the tactical approach and best tools to use.

Working with their luxury hotel client, MGallery by Sofitel, we also developed a comprehensive influencer strategy specifically for the launch of their new London based hotel. Once this strategy was in place and agreed we worked to get the ball rolling, identifying a number of relevant influencers, undertaking outreach and negotiating value based collaborations with them, facilitating continued relationships.