Dr Jackson: Male Grooming Content Writing

Dr Jackson, a leading ethical and luxury skincare care brand based in the UK asked us to help them create content that will help appeal to their ever-growing male customer base.

OVERVIEW

We were approached to apply our expertise in male grooming marketing to help leading ethical, luxury skincare brand Dr Jackson to create written blog content which would appeal to their male audience.

We delivered:

  • Expertly written content focused on the interests of the target audience
  • Consultation on how best to apply content marketing to appeal to a male audience who place grooming at the top of their priorities
  • Social media content to promote the written content to their audience.

BRIEF

A forward-thinking, ambitious and ever growing brand, Dr Jackson approached Make It Mana to help them create content for their new website which would appeal to a male audience. This was important as they had identified an ever-growing male customer base for their unisex products.

Happy with the way content was currently being written for a female audience, the company directors asked us to create content that touched on topics and used a tone of voice that would appeal to their male customers.

It was also highlighted that no content should alienate their female customer base, so should in some ways appeal to both sexes.

SOLUTION

Here at Make It Mana we know content marketing, we love the male grooming industry and we value brands which work ethically…so needless to say we jumped at the opportunity.

After a number of initial get-to-know-you and research meetings we set about understanding the target audience more fully. This included some desk research as well as talking to men who take grooming seriously and spend a little extra on the products which they know make a difference.

We discovered some common themes in their interests and created a content plan which would appeal to these.

From there we consistently delivered content on time and to a high quality which has continued to grow Dr Jackson’s brand image in the eyes of their male customers.