Many businesses have one big marketing goal in 2019 – to post on social more.
It seems simple enough, right? But scratch the surface and all the questions come pouring out. What should I be posting? Which platforms should I be focusing on? Should I be tailoring content to each platform? How should I be interacting with consumers?
One question we often get asked here at Make It Mana is:
WHEN should we post on social media to get the best results?
Best time to post on social: generic
A recent study by CoSchedule highlighted some of the best days and times to be pushing out quality content on the top social media platforms. This is based on data found by the platform and offers a great starting point for those that want to optimise their social media channels.
Days: Thursday, Friday, Saturday, Sunday
Time: 9am, 1pm, 3pm
Hint: People are happier on Friday, so upbeat content works best.
Time: 12pm, 3pm, 5pm, 6pm
Hint: Wednesday around noon and 5-6 are peak times to target those on their break or during a commute
Days: Tuesday, Wednesday, Thursday
Time: 7-8am, 12pm, 5-6pm
Hint: Typically, business people like to read LinkedIn in the morning to catch up on the latest business news
Days: Monday, Thursday
Time: 2am, 8-9am, 5pm
Hint: Aim to not post during working hours as this is usually when the platform is at its quietest.
Best time to post on social: specific
The times, days and hints we have highlighted above are a great way to benefit from generic trends in social platform traffic. However, once you have started to build the audience on your chosen social media platforms you can begin to use detailed analytics to guide you on the best times to post.
For those with an Instagram business profile (yes you REALLY need one of these), there is a wealth of information available right from the app.
Simply open your Instagram business page and tap the line which says ‘X profile visits in the last 7 days’.
This will open your analytics page, offering you three tabs of data: activity, content & data. Pretty much all of this data can be used to improve your performance on Instagram. However, there are two key insights which will help you find the best times to post.
The first insight can be found under ‘Activity’ entitled ‘Interactions’. This shows you when your profile is getting the most engagement including profile visits, website clicks, clicks to call and clicks to email. This is really useful, but be cautious of the fact that interactions are likely to be highest around the time of posting content…not necessarily the best times overall.
The second useful insight can be found under ‘audience’ entitled ‘Followers’. This section provides you with insight on the times and days on average when your audience is active on Instagram. Again, this is useful but you should take into consideration the fact that this only accounts for those already following you.
For marketers that want to make the most out of their business pages on LinkedIn, the platform also offers some useful analytics when it comes to picking the best times to post. These are not quite as insightful as those available on other apps.
However, on the Admin View under the ‘Analytics’ tab you are able to view details on your best performing content. This can give you a general idea of which pieces of content you have posted which are working well.
In Facebook Business Manager you can find some serious insight into your audience and the engagement you are receiving. One piece of data which is particularly useful is ‘Engagement Metrics’ which highlight the top hours and days where people are engaging with your content. This is useful to show when people are actually finding and engaging with your content.
The Twitter platform also allows businesses to view analytics. Again, these are not quite as insightful as some other platforms like Instagram. But you can view information on which days of the week your tweets are getting the most impressions. This information can be cross-referenced with the times of day you are tweeting to decipher the best times to tweet.
When deciding which times are best to post on social one of the most important questions you can ask yourself is ‘who am I actually trying to target’. For example, if you are trying to target business people when they are making business decisions, it could be sensible to post content during working hours (even if that isn’t the ‘peak’ time).
It is important to remember that is not just numbers which matter when it comes to successful social media. You can reach 10,000 irrelevant people and generate no profit, or you can reach 10 of the right people and increase profit by 200%.
It is clear that getting your social post timing is a great way to increase engagement and the overall success of your content. Using some of the generic information we have provided here in tandem with collecting your own data on the best times to post will offer you a high performing guide to when to post.
Need some help getting your social media working for your business? Make it Mana are experts in social strategy and execution. Simply, get in touch to discuss your needs or follow us on Facebook, Instagram or Twitter to stay up to date with our latest helpful content.