At Make It Mana we LOVE writing content…which, considering we are social, influencer and content marketing agency is pretty good news!

But we also appreciate that many of our readers are super busy business owners and marketers that don’t always have time to read our deepest thoughts. Often, they want short, sharp and to the point content which they can act on quickly to make a difference and grow their business.

That is why we write our Get To The Point ‘GTTP’ series of blog posts. To give you the good stuff, with less of the fluff. We say ‘up yours’ to current SEO best practices of ‘longer, more detailed’ content in favour of giving you the best stuff quickly.

In this article, we take a look at why a business should make the switch from a standard Instagram account to the Instagram business account.

POINT 1: Analytics

Numbers, numbers, numbers….seems to be all these ruddy marketers go on about (sorry about that).

But actually, data is really useful in helping you understand how your customers are interacting with your brand and lets you make moves to improve your content to cater better to their needs.

Using a business account on Instagram allows you to get these insights right from your account without having to pay for an expensive third-party software.

 

The data they provide includes:

  • Trends in follower count and reach for your account
  • Actions taken on your page by day
  • Discovery of your page (reach and impressions) by day
  • Information on your followers incl. % male/female, breakdown by age range, top locations and when they are active during and week and day
  • Data on your top performing posts, stories and promotions

POINT 2: Paid Reach

Using an Instagram business account also allows you to create promotions and boost your posts.

Although there is a whole world of complex social media advertising with audience targeting, A/B testing and creative tweaking, the Instagram business accounts lets you boost your content quickly and easily in app.

 

Simply select a post to boost, select your goal, choose an action, pick an audience and a budget and away you go.

POINT 3: Credibility

Probably the most overlooked benefit of having an Instagram business account is the fact that it adds a huge amount of credibility to your brand. Simply by showing you have established a Facebook page (which you need to create an Instagram page) and that you have taken the time to set up a business page will add a level of credibility to your page that is missing for a normal account.

POINT 4: Promote Actions

One of the top benefits of using a business Instagram account is that it unlocks the ability to add action buttons to your profile which you can turn into lead generating tools. These include being able to add an email address, phone number and directions to your office/store. Using these will give visitors a clear option to get in touch with you when they have explored your content.

 

 

In this GTTP guide, we covered off exactly why you need to be using a business Instagram account to boost your credibility, take actions based on account analytics, increase the reach and engagement of your top performing posts and promote key actions to get visitors to get in touch with you. So go on…do it.

If you need any help with your Instagram marketing or have any questions, drop us a note @ hello@makeitmana.com

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ABOUT #GTTP

The Get To The Point (GTTP) blogs are a series of posts written by Make It Mana for busy marketers and business owners that want to grow and leverage the best tools without wasting time reading reading pages and pages of content. We aim to make each guide 500 words or less (although on occasion we go slightly over).

The aim is to really help the businesses that come to our blog, so if you have any questions shoot them over to hello@makeitmana.com