How competitive are you?
Regardless of whether you are the type of person that would sell their own mother to win or whether you are a bit less bothered, it is undeniable that winning makes you feel good. This is why social media competitions are so popular, have a browse through your social feeds and it shouldn’t take you long to spot one.
But the results that businesses get from running social media competitions can vary and when not executed in a smart way can leave you feeling a bit deflated. In this ‘Get To The Point‘ blog we give you some quick top tips on how to leverage social media competitions for the better.
POINT 1: WINNER, WINNER
Who wins when you run a social media competitions? Is it the person who wins or the business? The answer to this, of course, should be ‘both’. Yet many businesses forget this.
It is crazy how many competitions you see on social that are focused towards one party winning more. You either see businesses giving away a heap of free gear for nothing in return, or asking for a lot with very little given as a prize. The former is the best the mistake to make, but a mistake none the less.
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The first thing you need to decide is what you want to achieve by running a competition. Most likely this is something like growing your followers or perhaps getting newsletter sign-ups. You then need to decide what you will provide that is equal or slightly higher in value than what you are asking for.
Put it this way, if you want people to:
✅ Follow these six accounts
✅Join our mailing list
✅ Share this post
✅ get our logo tattoed on your face.
…then giving away a bag of jelly babies just ain’t gonna cut it.
POINT 2: IMPACT & RESULTS
You may have the best give away in the history of the world, but if people don’t know you are giving it away then you aren’t going to see any decent results. Very simply, ensuring that your images and copy are on point are going to go a long way to increase the engagement your competition receives.
You should be giving away something people really want to get their hands on, so using expert images or videos of the prize is a great way to grab attention. Equally, starting your competition copy in an obvious way like ‘WIN A MASSIVE BOAT’ will communicate your intentions quickly and the dwindling attention of social media users.
POINT 3: COLLABORATE & GROW
One easy and quick way to grow your competition potential is to collaborate with other businesses that are relevant to yours. For example, if you make custom made sleeping bags, approaching a tent business to throw some products on the pile and post on their social will allow both businesses to tap into the audience of the other.
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Did you see our COMPETITION announced on Monday?! 🎉 If you missed it, you have the chance to win an AMAZING set of prizes worth £300 from some of our favourite brands! 💪🏻 You will have the chance to win: @mancaveinc 1 Year’s Supply of Shower Gel and Moisturiser 🌿 (RRP £140) @huel Complete Food Starter Bundle 💪🏼 (RRP £40.50) – Including 2 Huel Pouches, 1 Flavour Boost Sample Set, 1 Shaker and Scoops and T-Shirt @wainwrightbeer Golden Beer 🍻 (RRP £13.20) @unionroasted Union Hand-Roasted Coffee in House Blend ☕️ (RRP £5.25) @huubdesign Quilted Men’s Jacket 🏃🏽♂ (RRP £89.99) @anotherescape Magazine: The Wilderness Volume 🌲 (RRP £12.00) To win, follow the instructions: 1. Follow all brands involved by clicking on their profiles mentioned above 🔖 2. Share the love by tagging a friend and liking this post 🙋🏻♂ 🙋🏻 3. Cross your fingers and hope you win! 🤞🏼 You have just 3 days left to enter! 👀 #OWNTHEBATHROOM #ManCave #OwnTheBathroom #Natural #SkinCare #Vegan #VeganFriendly #ForMen #MaleGrooming #MensHealth #CrueltyFree #SLSFree #SensitiveSkin #CrueltyFree #SoFreshAndSoClean #Green #Recycle #NaturallyDerived #NaturalDefence #MensHealth #SkinCareForMen #MensSkinCare #NaturalSkinCare
POINT 4: AMPLIFY YOUR SOCIAL MEDIA COMPETITION
When a social media competition is correctly executed they have huge power. However, they will only reach a limited audience of your followers and perhaps one or two of their connections. Using some simple social media targetting on paid ads is a great way to increase reach and engage relevant people in a powerful way.
This article has covered the basics of creating awesome social media competitions that you can use them to leverage business growth. Adopting what we have covered can mean the difference between both the business and the audience winning and both of you losing.
The Get To The Point (GTTP) blogs are a series of posts written by Make It Mana for busy marketers and business owners that want to grow and leverage the best tools without wasting time reading reading pages and pages of content. We aim to make each guide around 500 words (although on occasion we go slightly over).
The aim is to really help the businesses that come to our blog, so if you have any questions shoot them over to email@example.com