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Social Media

HOW TO LEVERAGE SOCIAL MEDIA COMPETITIONS

By | Get To The Point, Social Media

How competitive are you?

Regardless of whether you are the type of person that would sell their own mother to win or whether you are a bit less bothered, it is undeniable that winning makes you feel good. This is why social media competitions are so popular, have a browse through your social feeds and it shouldn’t take you long to spot one.

But the results that businesses get from running social media competitions can vary and when not executed in a smart way can leave you feeling a bit deflated. In this ‘Get To The Point‘ blog we give you some quick top tips on how to leverage social media competitions for the better.

POINT 1: WINNER, WINNER

Who wins when you run a social media competitions? Is it the person who wins or the business? The answer to this, of course, should be ‘both’. Yet many businesses forget this.

It is crazy how many competitions you see on social that are focused towards one party winning more. You either see businesses giving away a heap of free gear for nothing in return, or asking for a lot with very little given as a prize. The former is the best the mistake to make, but a mistake none the less.

The first thing you need to decide is what you want to achieve by running a competition. Most likely this is something like growing your followers or perhaps getting newsletter sign-ups. You then need to decide what you will provide that is equal or slightly higher in value than what you are asking for.

Put it this way, if you want people to:

✅ Follow these six accounts

✅Join our mailing list

✅ Share this post

✅ get our logo tattoed on your face.

…then giving away a bag of jelly babies just ain’t gonna cut it.

POINT 2: IMPACT & RESULTS

You may have the best give away in the history of the world, but if people don’t know you are giving it away then you aren’t going to see any decent results. Very simply, ensuring that your images and copy are on point are going to go a long way to increase the engagement your competition receives.

You should be giving away something people really want to get their hands on, so using expert images or videos of the prize is a great way to grab attention. Equally, starting your competition copy in an obvious way like ‘WIN A MASSIVE BOAT’ will communicate your intentions quickly and the dwindling attention of social media users.

POINT 3: COLLABORATE & GROW

One easy and quick way to grow your competition potential is to collaborate with other businesses that are relevant to yours. For example, if you make custom made sleeping bags, approaching a tent business to throw some products on the pile and post on their social will allow both businesses to tap into the audience of the other.

View this post on Instagram

Did you see our COMPETITION announced on Monday?! 🎉 If you missed it, you have the chance to win an AMAZING set of prizes worth £300 from some of our favourite brands! 💪🏻 You will have the chance to win: @mancaveinc 1 Year’s Supply of Shower Gel and Moisturiser 🌿 (RRP £140) @huel Complete Food Starter Bundle 💪🏼 (RRP £40.50) – Including 2 Huel Pouches, 1 Flavour Boost Sample Set, 1 Shaker and Scoops and T-Shirt @wainwrightbeer Golden Beer 🍻 (RRP £13.20) @unionroasted Union Hand-Roasted Coffee in House Blend ☕️ (RRP £5.25) @huubdesign Quilted Men’s Jacket 🏃🏽‍♂ (RRP £89.99) @anotherescape Magazine: The Wilderness Volume 🌲 (RRP £12.00) To win, follow the instructions: 1. Follow all brands involved by clicking on their profiles mentioned above 🔖 2. Share the love by tagging a friend and liking this post 🙋🏻‍♂ 🙋🏻 3. Cross your fingers and hope you win! 🤞🏼 You have just 3 days left to enter! 👀 #OWNTHEBATHROOM #ManCave #OwnTheBathroom #Natural #SkinCare #Vegan #VeganFriendly #ForMen #MaleGrooming #MensHealth #CrueltyFree #SLSFree #SensitiveSkin #CrueltyFree #SoFreshAndSoClean #Green #Recycle #NaturallyDerived #NaturalDefence #MensHealth #SkinCareForMen #MensSkinCare #NaturalSkinCare

A post shared by ManCave (@mancaveinc) on

POINT 4: AMPLIFY YOUR SOCIAL MEDIA COMPETITION

When a social media competition is correctly executed they have huge power. However, they will only reach a limited audience of your followers and perhaps one or two of their connections. Using some simple social media targetting on paid ads is a great way to increase reach and engage relevant people in a powerful way.

 

This article has covered the basics of creating awesome social media competitions that you can use them to leverage business growth. Adopting what we have covered can mean the difference between both the business and the audience winning and both of you losing.

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ABOUT GTTP

The Get To The Point (GTTP) blogs are a series of posts written by Make It Mana for busy marketers and business owners that want to grow and leverage the best tools without wasting time reading reading pages and pages of content. We aim to make each guide around 500 words (although on occasion we go slightly over).

The aim is to really help the businesses that come to our blog, so if you have any questions shoot them over to hello@www.makeitmana.com

IS PAID SOCIAL MEDIA WORTH IT?

By | Social Media

Whether you love it or loathe it, there’s no denying that paid social media is a big deal. Therefore, no business owner can afford to ignore it any longer – yes, even you.

Over 70% of internet users are connected to social media in one form or another while over 3 billion people are connected in one way or another. Furthermore, most social media users are more interested in their newsfeeds than their families (sorry nan), which creates a truly wonderful platform for businesses to thrive.

Social media marketing can ultimately be broken down into organic versus paid campaigns. The latter are * drumroll * the adverts where you pay a third-party to shout out about your business. It might seem like a waste of money as you could do it yourself, but you’d be wrong.

Here’s why paid social media is well worth the investment.

It’s More Effective Than Other Forms Of Paid Media

Did you know that the cost to reach 1,000 potential customers on Facebook translates to 3% of the cost needed to do it on the radio? So, if you’re going to spend money on a marketing strategy, paid social media is where your money will work hardest.

No business is going to achieve success without spending some money on marketing, as sticking to unpaid organic items will limit the reach and potentially harm the reputation. Besides, paid social media allows you to narrow your niche to a location, age group, or hobby. The control is truly in your hands.

Paid Reach

This ultimately improves lead generation, providing quantifiable results that you simply will not gain from organic or even offline marketing ventures.

The Trends Show That Paid Social Media Is The Key

In Q3 2017, organic search visits fell by 3%. While this may not seem overly significant, but the truth of the matter is that the trend has continued this year.

Paid Media Spend

Conversely, the results of paid social media are on the rise. The volume of adverts, the amount of money being spent on the concept, and hits gained from those posts are increasing. Meanwhile, CTRs (click-through rates) in the best-positioned ads are as high as 8%. This is a lot higher than the CTRs of most organic matters, including search engine results.

Besides, paid social media like PPC adverts are results based. This means that – particularly if you use an expert – the marketing budget can work far harder.

The Hare Beats The Tortoise

Childhood stories may tell us that slow and steady wins the race, but the online business arena is booming. Frankly, if you don’t want to miss the boat, you’ll need to see results ASAP.

Paid Social Media Boost

Paid social media can potentially start to bring the traffic to your site on the very same day. When opting for on-page SEO and organic social media campaigns, it could take months before the results start to show. This is due to many reasons, but primarily because only 4% of followers see the organic posts. Without visibility, you won’t gain revenue.

As an SME, you may not even have the time or funds to show that level of patience. Seeing quantifiable results right away is crucial, which is why paid social media is the answer.

 

Clearly, paid social is a crucial part of a level and sustainable marketing strategy. Although businesses certainly shouldn’t rely purely on paid social as a way to communicate key messages with their audience, used cleverly it can give a targetted and timely boost.

Getting the right formula can take a lot of time and experience to perfect. That is why working with someone like Make It Mana can help you get results quickly. Get in touch now to see how we can help you take your first steps towards success in paid social.

4 BENEFITS OF INSTAGRAM FOR BUSINESS (+FREE EBOOK)

By | Social Media

For many businesses, Instagram for business is a social media game-changer.

The platform is super-geared towards helping businesses, especially those selling beautiful and photogenic products to boost their engagement massively and become more discoverable amongst their target audience.

Many businesses see the potential of Instagram for business and jump on the bandwagon in a flash. In fact, Instagram suggests that there are over 25 million businesses using Instagram to promote their brand, products and services.

Instagram for Business

But just ‘having’ an Instagram for your business doesn’t mean that any benefit will be seen. In fact, where accounts are unkept and poorly used it could have a negative impact on your brand image.

Getting the most out of the platform is an art that takes some time and creative prowess to master. However, Instagram super-stardom cannot be achieved without getting the fundamentals right.

Business Benefits

Getting it right can bring a huge number of benefits to your brand, including:

1. Increased Engagement

Instagram offers a platform for businesses to communicate with their fans, followers and customers. Unlike traditional media, where brands broadcast their messages, social has opened a channel where brands can listen to, learn from and engage with their audience.

2. Building Consumer Trust

A brand telling you that they are the best thing since sliced bread just doesn’t cut it anymore!

Instagram allows your customers to tell your other customers why your business is so great.

3. Increase Website Traffic

Many marketers get frustrated by the fact that you cannot add followable links to posts on Instagram.

However, this does mean that the one link you can include on your profile has a large amount of clout. Use it carefully and strategically and it can bring a lot of traffic to your website.

4. Brand Exposure

Due to having over 800 million users, Instagram opens your brand up to a potentially huge new market. If you can impress and engage them with your content, there is no limit to how many of those you can turn into paying customers.

Free: Instagram Playbook

Our founder, Owain Williams, has put together this free playbook for those that want to get their Instagram fundamentals on point.

 

[CLICK HERE TO DOWNLOAD THE INSTAGRAM PLAYBOOK FOR FREE]

 

instagram for business support contact

 

#GTTP: WHY YOU NEED A BUSINESS INSTAGRAM ACCOUNT RIGHT NOW

By | Get To The Point, Social Media

At Make It Mana we LOVE writing content…which, considering we are social, influencer and content marketing agency is pretty good news!

But we also appreciate that many of our readers are super busy business owners and marketers that don’t always have time to read our deepest thoughts. Often, they want short, sharp and to the point content which they can act on quickly to make a difference and grow their business.

That is why we write our Get To The Point ‘GTTP’ series of blog posts. To give you the good stuff, with less of the fluff. We say ‘up yours’ to current SEO best practices of ‘longer, more detailed’ content in favour of giving you the best stuff quickly.

In this article, we take a look at why a business should make the switch from a standard Instagram account to the Instagram business account.

POINT 1: Analytics

Numbers, numbers, numbers….seems to be all these ruddy marketers go on about (sorry about that).

But actually, data is really useful in helping you understand how your customers are interacting with your brand and lets you make moves to improve your content to cater better to their needs.

Using a business account on Instagram allows you to get these insights right from your account without having to pay for an expensive third-party software.

 

The data they provide includes:

  • Trends in follower count and reach for your account
  • Actions taken on your page by day
  • Discovery of your page (reach and impressions) by day
  • Information on your followers incl. % male/female, breakdown by age range, top locations and when they are active during and week and day
  • Data on your top performing posts, stories and promotions

POINT 2: Paid Reach

Using an Instagram business account also allows you to create promotions and boost your posts.

Although there is a whole world of complex social media advertising with audience targeting, A/B testing and creative tweaking, the Instagram business accounts lets you boost your content quickly and easily in app.

 

Simply select a post to boost, select your goal, choose an action, pick an audience and a budget and away you go.

POINT 3: Credibility

Probably the most overlooked benefit of having an Instagram business account is the fact that it adds a huge amount of credibility to your brand. Simply by showing you have established a Facebook page (which you need to create an Instagram page) and that you have taken the time to set up a business page will add a level of credibility to your page that is missing for a normal account.

POINT 4: Promote Actions

One of the top benefits of using a business Instagram account is that it unlocks the ability to add action buttons to your profile which you can turn into lead generating tools. These include being able to add an email address, phone number and directions to your office/store. Using these will give visitors a clear option to get in touch with you when they have explored your content.

 

 

In this GTTP guide, we covered off exactly why you need to be using a business Instagram account to boost your credibility, take actions based on account analytics, increase the reach and engagement of your top performing posts and promote key actions to get visitors to get in touch with you. So go on…do it.

If you need any help with your Instagram marketing or have any questions, drop us a note @ hello@makeitmana.com

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ABOUT #GTTP

The Get To The Point (GTTP) blogs are a series of posts written by Make It Mana for busy marketers and business owners that want to grow and leverage the best tools without wasting time reading reading pages and pages of content. We aim to make each guide 500 words or less (although on occasion we go slightly over).

The aim is to really help the businesses that come to our blog, so if you have any questions shoot them over to hello@makeitmana.com

SOCIAL MEDIA: BEST PLATFORMS FOR YOUR BUSINESS

By | Social Media

Social media marketing has drastically changed the marketing landscape. No longer is the attention of the masses the sole reserve of the behemoth businesses with massive marketing budgets for TV adverts and outside media. It has opened the door the small business to make a huge splash and fundamentally doesn’t cost anything to access.

Ok, ok…most businesses know that social media marketing is a great tool for helping promote their business and that they should be using consistently and professionally to get their brand name out there. But…

“I just don’t have time to do it”

“We don’t know what we should be saying”

“We don’t know the best social platforms for our business”

All things we as marketers hear on a day-to-day basis. They are all good points and ones that we are going to remedy in some detail in this guide.

Getting a few things in line, understanding your audience and the purpose of us using social media marketing will go a long way to answering these. Also understanding the pros and cons of the big platforms will allow you to assess and pick what is best for you moving forward.

 

Can I use them all?

 

Often you see ‘social media marketing savvy’ businesses trying to use ALL the platforms they can think of to promote their brand – Facebook, Instagram, Snapchat, YouTube, Pintrest etc. In many ways this makes sense, it gives you a presence on all of the platforms and this in turn allows you to tap into all of the audience.

But let’s look at this practically. As a marketing agency we can tell you now that although social media platforms are free to use, they aren’t really free at all…this is because they all require a BIG time investment. Time to update you feed, create content, reply to comments and enquires, keep an eye on the latest trends and engage with key influencers.

Doing all this is certainly worthwhile achievable for all platforms if you have the resource – which is likely to look like a large marketing team or agency taking care of it all for you. However, for most, doing this means you will be spread too thinly.

Now think of your customers. They spot your brand on their social media platform of choice…they click your profile and your last update is from two weeks ago, you have comments and questions which have been unanswered and the profile is generally looking pretty sad…you are immediately turned off and continue with your journey.

Picking your platforms carefully will mean you can focus your attention on where it counts the most. For example, at Make It Mana we focus on Instagram (where we do a lot of business)and Twitter (where a lot of our customers are). We also have a Facebook and LinkedIn for logistical and discovery reasons, but we do not publicise this fact and simply use them as an information dissemination tool.

 

Brand match

 

The first question to ask yourself when you are selecting the best platform for your business is which one works for your brand in terms of functionality and branding.

Take for example a brand that is very visual such as a cosmetic skin care brand. Usually, this sort of brand would focus widely on visual content such as beautiful photography and video. Therefore, platforms such as Instagram (photo and video) as well as YouTube (video) would be a good shortlist for this brand.

Facebook may not necessarily hit the right vibe in terms of branding, however, it may be considered as it supports both photography and video. For example, this brand may be focusing on communicating an edgy and hip message, which arguably Facebook doesn’t cater for.

 

Social audience

 

Arguably more important than matching the platform to the brand is matching the brand to the audience. Although many have a large crossover, each platform naturally appeals to a certain type of audience. This includes differences in age groups, interests, styles and even position in society, career options and their values.

For example, although the majority social media platforms are used mostly by younger generations (18-30), Facebook is the one which appeals most to an older audience with similar amounts of those in the 30+ category as the younger category. This presents an opportunity for businesses that target mainly an older audience.

Similarly, Instagram widely appeals to a younger audience, with 59% of 18-29 year olds having a presence on the platform. This gives an opportunity to brands that wish to appeal to a younger audience to really tap into platform populatity. This has been seen with great results for brands such as Gymshark and Daniel Wellington which arguably owe a huge part of their success to the audiences on Instagram.

 

Your business, discovered

 

Social media marketing is all about getting discovered by customers. But the way in which social platforms do this varies widely based on their individual setup. There are also processes of discovery which work better on certain platforms over others which should be considered when deciding which social media platforms to use.

Take for example the process of discovery through hashtags. A number of platforms including Twitter, Facebook, Instagram and even LinkedIn support this. However, hashtags are ingrained in the way some platforms work and are much more popular on these. Instagram and Twitter have both leveraged hashtags since the early days of the platform. They even facilitate a better experience with hashtags including dedicated hashtag pages and trending hashtag sections.

Influencers are also a massively important tool for brand discovery on social media. Again, influencer marketing can be used widely across social media platforms including Facebook, Snapchat, Instagram and Twitter. However, generally, influencers prefer the functionality of Instagram and YouTube. It also makes them easier to work with.

Social media marketing will work hardest for business which know the best platforms for their needs.

In summary

In this article, we have covered what you need to know about picking the best social platforms for your business. This has included whether you should use all the platforms you possibly can (no). We have also looked at how to match social platforms with your brand and audience you are trying to reach. Finally, we covered considerations for discovery on platforms and which ones might match your requirements for these.

Clearly, it is a good idea to carefully consider which social media you should be using to promote your brand. This is because it represents you and everything you stand for in the public eye. Getting it right means you can double-down and focus on what really counts for helping your brand grow.

Do you need some help getting your social media marketing off the ground? We have great experience in helping establish brands on social, ping us an email @ hello@makeitmana.com

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