Many marketers and business owners know the feeling. We start the month with every intention of creating some kick-ass consistent content that is going to boost our search engine rankings and position us as leaders in the industry. Then a few meetings get booked, a few fires need putting out and suddenly the month is gone.
Total of kick-ass blog posts completed = zero.
Don’t get down on yourself. It isn’t easy prioritising something which on the surface doesn’t seem all that key to business success. We know great content serves us well on search engines, which means more quality traffic. We know that it will help us grow trust and respect from our customers. But we can just do it next month, right?
Smart businesses make content creation a key element of their marketing strategy. Want to know how they get the job done? Here are the successful habits they use:
1. Develop content pillars
Creating content pillars makes your job easy when it comes to content creation. To put it in simple terms, content pillars are key subjects which your business focuses on throughout your content marketing. For example, our content pillars at Make It Mana are:
- Influencer Marketing
- Content Marketing
- Social Media Marketing
- Paid Advertising
We then create a list of the various topics which make up each, for example:
- Influencer Marketing
- Developing a strategy
- Influencer discovery
- Influencer outreach
- Monitoring results
- Tweaking and making changes
This makes it super easy for us to find content which is both relevant and will naturally hit our target keywords.
2. Create a content plan
Using your content pillars you can create a simple content plan. Your plan will act as a guide and will help you keep on track with consistent content creation. The more detailed your plan is, the easier it will be to generate content from it.
Your plan should include aspects including content titles/concepts, draft deadlines, publish date, keywords, author and editor.
It is also a good idea to note who will be responsible for getting the content live. This shouldn’t necessarily be the author or editor. In fact, if possible have a separate individual responsible for chasing up when deadlines are not hit.
3. Gather feedback
Lack of direction is one of the biggest single causes for consistent content creation going down the pan. Gathering feedback can offer guidance on what is working and what is failing, this, in turn, provides focus and makes it much easier to stay on track.
Both qualitative and qualitative feedback can be useful in this process. Qualitative can be gathered from analytical tools such as Google Analytics or social analytics, showing which pieces of content are receiving the most clicks and engagement. Qualitative feedback can be gathered from talking to clients and other audience members and reviewing comments both on the blog post and via social media.
Double down on what is working and filter out those pieces of content which do not return results.
At the end of the day, however easy you make content creation for yourself, creating consistent content can be a huge time eater. That is why it is a great idea to partner with a professional agency or freelancer to help you generate high-quality content over time.
By doing this you take the hassle of your plate and ensure that content will be created to a good standard and within in an agreed timeframe. Often this can be a much more cost-effective method than you think. For example, a highly professional content creator may charge as little as £70 for c.1000 of content. This is usually well worth the cost when it frees up a considerable amount of your time.
5. Treat yourself as a client
For those that opt to not outsource any or all of their content writing changing your mentality can have a big impact on consistency.
Developing consistent content can often be seen as a low priority, especially when other important customer commitments get in the way. However, this is unlikely to change until you boost the priority of content creation. One way to do this is to simply treat your business as a customer, hold yourself accountable for delivering content and work out some way to penalise yourself if those commitments are not adhered to.
Clearly, consistent content creation can be a hassle. However, the benefits of doing so can create untold opportunities for your business. By adopting the habits we have outlined in this article you will put yourself in the best position to create kick-ass content to a high-quality and consistently.
Need a little help creating awesome content for your brand? We are experts in delivering kick-ass content ideas and delivering high quality written content to our clients. get in touch to start a discussion about how we could work together.