For many businesses, Instagram for business is a social media game-changer.

The platform is super-geared towards helping businesses, especially those selling beautiful and photogenic products to boost their engagement massively and become more discoverable amongst their target audience.

Many businesses see the potential of Instagram for business and jump on the bandwagon in a flash. In fact, Instagram suggests that there are over 25 million businesses using Instagram to promote their brand, products and services.

Instagram for Business

But just ‘having’ an Instagram for your business doesn’t mean that any benefit will be seen. In fact, where accounts are unkept and poorly used it could have a negative impact on your brand image.

Getting the most out of the platform is an art that takes some time and creative prowess to master. However, Instagram super-stardom cannot be achieved without getting the fundamentals right.

Business Benefits

Getting it right can bring a huge number of benefits to your brand, including:

1. Increased Engagement

Instagram offers a platform for businesses to communicate with their fans, followers and customers. Unlike traditional media, where brands broadcast their messages, social has opened a channel where brands can listen to, learn from and engage with their audience.

2. Building Consumer Trust

A brand telling you that they are the best thing since sliced bread just doesn’t cut it anymore!

Instagram allows your customers to tell your other customers why your business is so great.

3. Increase Website Traffic

Many marketers get frustrated by the fact that you cannot add followable links to posts on Instagram.

However, this does mean that the one link you can include on your profile has a large amount of clout. Use it carefully and strategically and it can bring a lot of traffic to your website.

4. Brand Exposure

Due to having over 800 million users, Instagram opens your brand up to a potentially huge new market. If you can impress and engage them with your content, there is no limit to how many of those you can turn into paying customers.

Free: Instagram Playbook

Our founder, Owain Williams, has put together this free playbook for those that want to get their Instagram fundamentals on point.




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